If you’re on Incitement to raise funds or recruit volunteers for your social project, you will need to spread the word about your project in order to create awareness around it and ultimately attract sponsors and volunteers.
To help you do this, we’ve created a collection of creative materials that you can use on your website, social media channels and email lists.
We’ve also compiled a list of tips and best practices for crowdfunding campaigns, to help you get the most out of your fundraising efforts.
If you ask us, we’d be happy to help you create custom creative materials for your specific cause or project. Should you be interested in this, go to our page on Incitement and start a chat conversation with us.
- Engage your personal network
Personally reach out to friends and family and ask them to donate and share.
- Email marketing
Send out email newsletters to your list of subscribers.
- Internal communications
Involve staff in your marketing campaign by asking them to share and donate to your project.
Prominently place a banner/link to your project on your website.
Write a blog post about your project.
- Social media
Consistently post quality content with strong call-to-actions on your social media pages. Always display the link to your project in such a way that it is visible without having to click ‘Read More’. Ask your followers to share as well.
Find relevant groups on Facebook and LinkedIn and share your project there.
Run paid campaigns on social media
- Go live
Host a live stream of webinar about issues relating to your project.
Write a press release and publish it on your website and other channels. Engage with media to bring the press release under their attention.
Reach out to partners and collaborators and ask them to donate and share your project with their communities. Think of creative ways to collaborate whereby each party stands to gain.
- Engage with influencers
Identify key influencers in your community/network and reach out to them for collaboration opportunities.
Produce a short video explaining your project and why it’s important,
Read up on crowdfunding marketing best practices and apply tips where relevant.
Download either the JPEG files to immediately include them on your website, or download the PDF files if you want to make changes to the creatives first.
- Ready to use
Website banners in JPEG format (various formats)
- Make it your own (customisable)
Website banners in PSD (Photoshop) format
Social media / email creatives
Download the Photoshop files below and get to work creating your own social media and/or email creatives. Simply change the images, logo and texts to match your Project and your creatives are ready to use. Or download the “Ready to use” banners and start posting right away.