Once a partner refers a donation successfully, the cookie validity on the donor's device is set to 90 days. If this same donor makes another donation within the 90-day validity of the cookie, the same partner is awarded a referral fee.

For example: John shares his partner URL with Jane. Jane clicks the link. A cookie is placed on Jane's device with a validity of 30 days. Jane makes a donation and the cookie validity is extended to 90 days. For each subsequent donation Jane makes, the cookie is reset back to 90 days.

This is the Preferred Partner Attribution, generating rewards for partners as long as possible. .

A cookie is dropped on the user’s browser when a partner URL is clicked to track the transaction back to the partner. The expiry date of this cookie is 30 days.

Even if the donor doesn't immediately donate after clicking on a unique partner URL, the partner will still earn referral fee if the donor makes a donation within 30 days and last-click attribution applies.

Whenever a donation is made, the cookie validity is extended to 90 days, activating preferred partner attribution.

In summary:

Trigger	Action	Validity
Donor clicks partner links	Cookie placed	30 days
Donor makes 1st donation	Cookie validity extended	90 days
Each subsequent donations	Cookie validity renewed	90 days

Keep in mind that some browsers do not allow cookie placement, and that in some cases cookies cannot be placed or renewed. This depends on the user's browser settings. For example, if the user is browsing in a private browsing window or if the user clears the browser cache, this will erase any cookies placed and impair Incitement's ability to attribute donations to the partner.

Partners can append their unique referral code to ANY Incitement link.

You can append your unique referral code to a URL that links directly to a fundraiser, but you can also append your unique referral code to Incitement's home page (or any other Incitement URL for that matter). In both cases, partners will earn referral fees for donations made to ANY eligible fundraisers.

In all of the examples below, the referral code is correctly appended:

Correct appending examples
www.theincitement.com?ReferrerCode=123456789
www.theincitement.com/explore?ReferrerCode=123456789
www.theincitement.com/project/123/?ReferrerCode=123456789
www.theincitement.com/channel/123/?ReferrerCode=123456789

Always make sure to test your partner links to avoid any bugs or malfunction.

Attribution relies on cookies being placed on the user's browser. Cross-device tracking is currently not possible.

For example: if a donor clicks your partner link on a mobile device, does not donate, and after that visits Incitement's website directly on her desktop without clicking your partner link on this device as well, the donor will not be recognized cross-device and you will not receive any attribution.

In your Partner Performance Dashboard you will be able to see how well your links and campaigns are performing in terms of sessions and page views.

A session is the period of time a user is active on Incitement. By default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session. Users that leave the site and return within 30 minutes are counted as part of the original session.

A pageview is an instance of a page being loaded (or reloaded) in a browser. Pageviews is a metric defined as the total number of pages viewed.

Your donation conversion rate is calculated over the amount of Sessions.

How it works for project creators

Most important to understand is that, when your fundraiser is promoted in the partner network, each donation raised is subject to a total of 20% fees + payment gateway fees. Incitement's usual platform fees are 10% over successfully raised donations via the platform, and the referral fees to reimburse Incitement partners for their efforts to raise successful donations are also 10%. Incitement deducts platform fees + partner referral fees before disbursing funds to project creators, and pays out partner referral fee accruals on a quarterly basis to relevant partners.

This means that your charity could earn 80% more donation revenue at just a 10% additional cost paid to promoting partners for successful donation (if partners promote your charity without raising any donations, you don't pay anything).

Is your fundraiser eligible?

Your fundraiser is eligible to be promoted in the partner network if:

1. Your organisation is verified by Incitement.
2. Your organisation is registered in Malaysia.

The Partner Program is only available for Malaysian-registered organisations. More countries coming very soon.

Enabling the partner program for your fundraiser

Project creators that meet the above 2 requirements can enable the partner program from their project dashboard. Simply create a fundraiser, go to your project dashboard, and toggle the partner program button.

Disabling the partner program for your fundraiser

Once partner promotion is enabled for your fundraiser, you cannot disable it. Please contact support@theincitement.com for assistance.

Tax-receipts

We advise project creators to exclude partner referral fees when issuing tax-receipts to ensure regulatory compliance. By participating in the partner program, the project creator indemnifies and holds harmless Incitement for any damage or claims resulting out of erroneous issuing of tax-receipts as set out in clause 4 of the Partner Program Terms & Conditions.

Performance insights

Project creators can access data and reporting about link clicks, donations, conversion rates, and more from the project dashboard.

How it works for donors

Most importantly, understand that most charities have a hard time raising donations for their cause. Paid advertising is expensive and more traditional methods of fundraising alike. For large international NGOs (iNGOs), as little as 2% of donations typically end up with the beneficiary - the rest of your donation evaporates in overhead, fundraising, and operations.

Charities that participate in Incitement's partner network give up a nominal fee of 10% over donation raised to reward the partner that helped raise that donation. This allows charities to step into the digital arena of fundraising, tap into new networks of donors and raised more donations, but without the expensive costs of advertising (not to mention the effort and expertise required to do this successfully).

Yes, the 10% fee comes out of your donation. But rest assured that this is one of the most effective and cost-efficient ways a charity can promote itself. It effectively allows a charity to recruit an army of supporters to help them with their fundraising - something most charities would have to reach deep into their pockets for if this was full-time fundraising staff.

Additionally, the 10% fee is only paid for successful donations. This means there is no risk to the charity, only reward. The charity has no upfront costs to conduct the fundraising, and only pays when the fundraising efforts by the partner was successful.

What about transparency?

Every fundraiser has a transparency section. You will be able to see which fundraiser is participating in the partner program, and which ones aren't. If you'd rather not donate to a fundraiser that is promoted in the partner network, you can simply select another charity from the explore page.